**General Market DMA Population 6,161,100
**Hispanic Market DMA Population 815,800 or 16.6% 

Median Age of Hispanics = 29
80% of Latino Immigrants speak Spanish at home.
Over 60% of Latino Children 16-24 stay in school
Hispanic/LatinX Population: = 17.1% 
Median HH Income = $34,507 

52% Female and 48% Male

• El Salvador: 39%

• Mexico 8% 

• Guatemala 8%

• Puerto Rico: 6%